The end of Nokia's era in Smartphones......

This is ironic enough that a brand which ruled the field of Phones and smartphones for about 2 decades in India and equally across the world will no more be the name in the sector of future Smartphones.

Well, yes...We here are talking of world renowned Finland brand Nokia which was bought by Microsoft for $7.5 billion in April, along with the right to use the Nokia brand. Microsoft has decided to use the Nokia brand for features phone for next 10 year but has decided to replace the Nokia Lumia series with Microsoft Lumia and also to terminate the Asha and X series of Nokia. From November 1,2014 the Nokia named smartphone will cease to be manufactured as announced by Microsoft.

Nokia undoubtedly was the biggest brand among the discerning Indian consumers.Nokia made all the right moves in its heyday to become one of the most trusted brands among Indian consumers who wanted value for money and high quality in any product they bought. It partnered with retailers, carriers and content makers and introduced a variety of models month after month to create a flourishing ecosystem for mobile phones in India, one of its top priority markets globally.

"Nokia was more than a brand. It was consistent as a brand and as a culture, humble, honest, caring and empathetic". Not everybody feels that the former pride of Finland has lost its legacy. The brand will live on, even if it is restricted to feature phones used by 71% of India's 900 million mobile phone owners, which is only diminishing as they upgrade to smartphones.

Many consumers believe that in terms of recall, the brand will prevail even for smartphones because it will take a while for the change of brand to register. Customers, especially those who have used or are using Lumia devices, are likely to habitually keep referring to them as Nokia Lumia instead of Microsoft Lumia.

"Buying a Microsoft Lumia is just not the same as buying a Nokia Lumia. For a generation that has grown up with the idea that a smartphone equals N Series or E Series, not being able to buy a Nokia smartphone will leave a void. Ten years later, no one will reminiscence about their iPhone 5, 6 or 10, it will be the Nokia N95 that they will recall," Nokia definitely has created a space in the heart of its Consumers which will take time to heal.

"If Nokia's demise proves one thing, it is that nothing stays forever in the world of technology”. The world of technology is moving ahead at an amazing speed. So, don’t you wonder if in coming year you see demise in tech giants like Apple and Microsoft.